Online Marketing Challenge

Online Marketing Challenge

The Online Marketing Challenge (OMC) is a unique opportunity for students to gain real-world business experience by designing and implementing digital marketing campaigns for Saxon companies. In the OMC, international business students work in teams to design and implement an international online marketing campaign together with the SME. Over a three-month period (April to June), the students act as online marketing managers, running the campaign with a budget of 500 eur provided by the companies and trying to achieve the marketing goal set by the company to win the challenge. In July, the student teams come together for a final event to pitch their results and compete to be crowned the winners.

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