Programme directors

Dr. Christian Byrge, Professorchristian.byrge@vm.vu.lt

Christian is an internationally recognized expert in creative thinking and a key figure behind the Creative Genius programs. He has authored more than 70 works on creativity and has 19 years of experience in research and teaching. Christian has facilitated creative processes for global companies such as Novo Nordisk, LEGO, and TotalEnergies.

Dr. Iain Macdonald, Associate ProfessorIain.Macdonald@mu.ie

Iain is Head of the Department of Design Innovation at Maynooth University and a Member of the Chartered Society of Designers. He has over 25 years of experience in the creative industries, including roles as a motion graphic designer at the BBC and a commercials director in London, before moving into academia. He currently serves as Vice-President of the UK’s National Society for Education in Art & Design.

Dr. Isabel Macedo, Assistant Professorimacedo@eeg.uminho.pt

Isabel’s research explores nonprofit and public marketing, ICT, and services marketing, with publications in journals such as the European Journal of Marketing, the Journal of Nonprofit & Public Sector Marketing, and Computers in Human Behavior. She is deeply committed to fostering creativity and innovation in learning, integrating design thinking and experiential approaches to cultivate critical and reflective engagement.

Dr. Fritz Treiber, Molecular Biologistfritz.treiber@uni-graz.at

Fritz has a background in microbiology and molecular biology. At the Institute for Molecular Biosciences and the Center for Entrepreneurship at the University of Graz, he focuses on creative problem solving and the role of AI in creativity. He is the author of several non-fiction books and has produced two independent films, for which he served as both screenwriter and director.

Dennis Dybdal, Kaospilot & Entrepreneurdd@kaospilot.dk

Dennis is an innovation and strategy expert with over 15 years of experience in start-up development and leadership training. As the founder of Green Zebra in East Africa, he has focused on impactful education and corporate training. He holds a business degree from Kaospilot, served on its Board until 2023, and has completed executive programs at Stanford, Harvard, and Cambridge.

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