Entrepreneurship and Business Administration micro-credential

In today’s rapidly evolving global economy, entrepreneurial thinking and business management skills are essential for driving innovation, creating value, and responding effectively to new challenges and opportunities.

This micro-credential is designed to provide learners with a comprehensive understanding of the fundamental principles of entrepreneurship and business administration, while fostering the mindset and practical skills needed to transform ideas into successful ventures.

Through an applied, learner-centred approach, participants will explore core business functions, develop innovative business models, strengthen their leadership and communication abilities, and gain hands-on experience in addressing real-world entrepreneurial challenges. Whether aspiring to launch a new business, innovate within an existing organisation, or broaden their professional competencies, learners will acquire the knowledge and confidence to thrive in today’s dynamic business environment.

Find out more about this micro-credential here:

Learning outcomes

Students will be able to understand the key features and mindsets of successful entrepreneurs, explore frameworks for identifying opportunities, learn techniques for generating and validating business ideas, and solve real-world problems innovatively.
Students will develop skills in creating value propositions, conducting market research, testing feasibility, designing, and presenting a conceptual business model.
Students will be familiar with the core functions of management (planning, organizing, leading, controlling) and can describe simple strategies for employee motivation.
Students will be able to explain basic financial terms (such as balance sheets and budgeting) and have an introductory understanding of production and logistics processes.
Students will be able to define basic marketing goals and outline fundamental strategies for market positioning, identify basic elements of market analysis and pricing, and interpret simple market and target audience information.
Students will be able to understand the basics of customer communication and can explain the importance of customer relationships and sales processes.

Target audience profile

The programme is designed for students who are not enrolled in business study programmes, or lifelong learners who do not have a background in entrepreneurship.

Fee of the micro-credential

Degree programme students enrolled full-time at any Arqus university can attend the course free of charge.
For lifelong learners, the training fee is 500€

Admission requirements

Applicants must have English language proficiency minimum at an intermediate level (B2) – be able to study, communicate, and complete tasks without major language barriers.

The programme is designed for students who are not enrolled in business study programmes, or lifelong learners who do not have a background in entrepreneurship.

Teaching dates

10th October, 2026 – 30th November, 2026 – CEST Time

October 10: 9:00:15:00 | Business Administration workshop (1 hour lunch)
October 16: 9:00:12:00 | Marketing workshop (Part 1)
October 19: 9:00:12:00 | Marketing workshop (Part 2)
October 27: 12:00-15:00 | Entrepreneurship & idea generation workshop lecture
November 3: 12:00-13:30 LT time | Entrepreneurship & idea generation assignment presentations & reflection
November 11: 9:00 – 12:00 LT time | Innovation and business models workshop lecture
November 18: 10:00 – 11:30 LT time | Innovation and business models assignment presentations & reflection

* Lecturers will provide additional time slots for online consultations to take place until 30th November.

Mode of delivery

Lectures will take place in Arqus Moodle platform. Students will receive all information and link to join the platform before the course starts.

Workload, teaching strategies, assessments and ECTS

The hours and workload involved (48 contact and 77 independent work hours) in this micro-credential are recognised as 5 ECTS.

Teaching and learning methods:

Interactive online lectures
Group discussions
Case study analysis
Creative workshops
Brainstorming
Simulation exercises
Team-based project

Assesment methods:

Knowledge checks
Application task
Presentation or discussion activity
Active participation

Language(s) of instruction

English

Participating institutions

Vilnius University (as coordinating University) and University of Graz.

Programme directors

Programme Directors:

Assoc. Prof. Dr. Danguolė Oželienė – danguole.ozeliene@vm.vu.lt

Nina Nentwig, Project Coordinator and Lecturer – nina.nentwig@uni-graz.at

Other lecturers:

Greta Gruodė – greta.gruode@vm.vu.lt

Greta Gruodè is a lecturer in Entrepreneurial Competencies and Business Ethics at Vilnius University Business School and a practice-oriented educator. She designs and facilitates creativity training and workshops focused on idea generation and solving real-life organizational challenges. Her research interests include entrepreneurship, service improvement, and innovation, and she conducts research and publishes academic articles in these fields.

Ayman Arandi – ayman.arandi@vm.vu.lt

Ayman Arandi is a lecturer in Entrepreneurship and Business Models at Vilnius University Business School, Founding Director of the EdTech company Iris Solutions, and Founding Partner of Five Senses, a child development therapy and consultation centre in Lithuania. His interests include startups, educational technology, entrepreneurship, and child development.

Dr. Daniel Fabisch – df385@cantab.ac.uk

Dr. Daniel Fabisch has experience in international strategy consulting and insurance, with a focus on corporate development (e.g. M&A & PMI), embedded insurance, and restructuring & turnaround for leading global financial institutions. His work spans the DACH, CEE, and Caucasus regions. He is the author of several publications on current issues in accounting and finance and was educated at Lancaster, Cambridge, Graz, and Wharton.

Katharina Wagner – hallo@funkarei.at

Katharina is a marketing expert with over 15 years of experience across design-driven and creative business environments. Within her own marketing agency “FUNKAREI”, she combines expertise in design, marketing, sales, and project management. She has developed international marketing strategies and worked with brands such as Otto and Lascana, driven by creativity, curiosity, and a passion for meaningful brand experiences. As a singer and musician, she also tours with her band and contributes to diverse musical projects.

Contact email address for applicants’ enquiries

Vilnius University: Karolina Bareikaitė-Anusauskienė – karolina.bareikaite-anusauskiene@vm.vu.lt

University of Graz: Nina Nentwig – nina.nentwig@uni-graz.at